Keep On Steppin'

 

GROW YOUR GRIT (GYG) is a clothing brand for doers, dreamers, achievers, and go-getters. GYG was created to inspire and motivate students, athletes and other driven individuals to overcome obstacles (e.g. procastination, fear of failure and self-doubt) and keep pushing forward until they achieve their goals. Success does not come from giving up, it comes from believing in yourself and continuously working hard towards the realization of your goals.

These days most people are looking for shortcuts, the new secret sauce, the next get-rich-quick scheme or the next super-secret ingredient. But truth be told, the secret is to get started, keep going and never stop. The will to persist through challenges and the strength to persevere in hard times is what will carry you from the bottom to the top.

We created GYG to instill perseverance orinto people like you so that you can take daily consistent action in order to make your dreams a reality. Our brand name is a simple but powerful statement. Simply, GYG means to develop a growth mindset that can enable you to continue moving forward in spite of difficulty, opposition, or failure. It means to know that you are stronger than your obstacles, and no matter what, to persevere until you overcome them.  When you reach the point between quitting and continuing, you hold steady and take another step forward. You refuse to quit.

Yes, there are people that may have more talent, more support, more opportunities, or more money than you. But the GYG mindset will be your equalizer, your secret weapon. You might even start at a disadvantage, but if you are committed to your goals and persevere through whatever life is throwing at you, eventually you will come out on top.

When you wear our apparel, you become part of the GYG lifestyle. Our apparel becomes your daily wearable reminder that you can overcome any obstacle and achieve any goal you set your mind to if you dare to persevere. Just think about what you could achieve if you always made that extra effort, sent that extra email, put in the extra work, took an extra credit in class, worked overtime, did an extra set or an extra rep, or run an extra mile. Whatever keeps you pushing forward is what GYG represents.

All our pieces are comfortable in feel, fashionable in appearance, and functional in performance. They can be worn to the gym, out for errands, to school, to work, out for a coffee, or just lounging at home. Our purpose is to be a banner that sends a message of resilience not only to you, but also to your peers, friends, strangers, and other individuals facing tough times every day. Keep moving forward and never give up.

A brand for those who Refuse To Quit.